You’re sitting at home and you see an ad on TV for junk food. Fast food, some sugary cereal, a hot dog wrapped in a waffle wrapped in bacon wrapped in whale blubber. Whatever. Even if you don’t go out and buy this product, can the ad itself contribute to making you fat?

It can.

That’s the conclusion of a new paper out in Health Psychology:

Children consumed 45% more when exposed to food advertising. Adults consumed more of both healthy and unhealthy snack foods following exposure to snack food advertising…

{ True/Slant | Continue reading }

related { Weird food McDonald’s sells around the world. }

related { We spend more on products with detailed nutritional information. }

{ Pepsi Azuki (red bean flavor) }

Research has shown that people can more easily learn a new language at a younger age. A new study extends this phenomenon to the language of marketing. In speed-of-recognition tests on college students and senior citizens, researchers found that exposure to brand names at younger ages increased brand familiarity in the present. Even brand names that had been extinct for decades were recognized more quickly among seniors than newer brands. According to the authors, “the current findings indicate that there should be a considerable advantage to acquainting children with brand names, even if the products in question are ones they will not purchase or be interested in until later in life.”

{ The Boston Globe }

photo { Cass Bird }

{ The Barbarian Group and McLeod, Biomimetic Butterflies, 2007 }

related:

By the time I reached my senior year in 1997, my experience with the internet was limited to poking around on AOL while I was home for Christmas. (…)

Seven and a half years ago, Benjamin Palmer (CEO of The Barbarian Group) approached me and asked if I would be interested in starting a company with him. (…)

Our first job was for Nike (through Wieden + Kennedy). Our second, Volkswagen (through Arnold Worldwide). Not too shabby for a start-up working out of Benjamin’s apartment. Ever since then, its been success after success. We received a ton of press, a ton of awards, and never had to go searching for clients.

{ Robert Hodgin | Continue reading | Related: Flint C++ framework }