Not sorry
Dishonest behavior seems pervasive. For example, the estimated total damage to the American clothing industry from wardrobing—the habit of returning purchased clothes after wearing, amounts to $16 billion annually, and the damage to US companies from employee theft and fraud reaches an estimate of $994 billion a year. On an individual level, research on lying has found that people lie in some 30% of their daily interactions. In stark contrast to these findings, most people, including those who engage in the above practices, maintain a positive moral self-concept. If being moral is so highly valued in society, why then is unethical behavior so pervasive? And what determines its extent?
In this paper, we propose that the individual’s perspective is an important factor that affects moral behavior and determines its extent. We use the term perspective to indicate the size of the window through which individuals perceive and evaluate their choices.