On Truth and Lie in an Extra-Moral Sense
How much do you like courgettes? According to one Facebook page devoted to them, hundreds of people find them delightful enough to click the “like” button – even with dozens of other pages about courgettes to choose from.
There’s just one problem: the liking was fake, done by a team of low-paid workers in Dhaka, Bangladesh, whose boss demanded just $15 per thousand “likes” at his “click farm”. […]
That particular Facebook page on courgettes was set up by the programme makers to demonstrate how click farms can give web properties spurious popularity. […]
Sir Billi, a British cartoon film voiced by Sir Sean Connery, has more than 65,000 Facebook likes – more than some Hollywood films.
Although it has so far only been released in South Korea, Facebook data suggests the city of Dhaka is the source of the third-largest number of likes. (The Egyptian capital, Cairo, is presently the source of the highest number.)
