What are they all by? Shee.
Earlier studies already showed that people that just experienced or recalled an embarrassing situation — that is a public action that observers could consider as foolish or inappropriate — often feel motivated to avoid social contact or to repair their image. Sunglasses and restorative cosmetics could help with that. A team of researchers now investigated the actual effectiveness of these coping strategies. […]
Hiding the face and repairing the face weren’t equally effective in these experiments. Face restoring products seemed to relieve feelings of embarrassment and restore willingness to interact with others. Simply hiding the face didn’t seem to help.
