Stay Gold Phony Boy
The eminent sociologist Erving Goffman suggested that life is a series of performances, in which we are all continually managing the impression we give other people. […]
But recently we have learned that some of our social responses occur even without conscious consideration. […] [L]ab experiments show that when people happen to be holding a hot drink rather than a cold one, they are more likely to trust strangers. Another found that people are much more helpful and generous when they step off a rising escalator than when they step off a descending escalator—in fact, ascending in any fashion seems to trigger nicer behavior. […]
Neuroscientists have found that environmental cues trigger immediate responses in the human brain even before we are aware of them. As you move into a space, the hippocampus, the brain’s memory librarian, is put to work immediately. It compares what you are seeing at any moment to your earlier memories in order to create a mental map of the area, but it also sends messages to the brain’s fear and reward centers. Its neighbor, the hypothalamus, pumps out a hormonal response to those signals even before most of us have decided if a place is safe or dangerous. Places that seem too sterile or too confusing can trigger the release of adrenaline and cortisol, the hormones associated with fear and anxiety. Places that seem familiar, navigable, and that trigger good memories, are more likely to activate hits of feel-good serotonin, as well as the hormone that rewards and promotes feelings of interpersonal trust: oxytocin.
photo { Dennis Stock }
