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Playing Moderately Hard to Get

Undergraduate college student participants imagined a potential romantic partner who reciprocated a low (reciprocating attraction one day a week), moderate (reciprocating attraction three days a week), high (reciprocating attraction five days a week), or unspecified degree of attraction (no mention of reciprocation). Participants then rated their degree of attraction toward the potential partner. […] The results support the notion that playing moderately hard to get elicits more intense feelings of attraction from potential suitors than playing too easy or too hard to get.

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photo { Danilo Hess }





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