With a decorative ring
Research has shown that people can more easily learn a new language at a younger age. A new study extends this phenomenon to the language of marketing. In speed-of-recognition tests on college students and senior citizens, researchers found that exposure to brand names at younger ages increased brand familiarity in the present. Even brand names that had been extinct for decades were recognized more quickly among seniors than newer brands. According to the authors, “the current findings indicate that there should be a considerable advantage to acquainting children with brand names, even if the products in question are ones they will not purchase or be interested in until later in life.”
{ The Boston Globe }
photo { Cass Bird }
