As sparrows eagles, or the hare the lion
We conduct an empirical study to analyze how waiting in queue in the context of a retail store affects customers’ purchasing behavior. […] pooling multiple queues into a single queue may increase the length of the queue observed by customers and thereby lead to lower revenues. We also find that customers’ sensitivity to waiting is heterogeneous and negatively correlated with price sensitivity, which has important implications for pricing in a multiproduct category subject to congestion effects.
photo { Garry Winogrand }
