Damn your yellow stick. Where are we going?
Marketers often seek to minimize or eliminate interruptions when they deliver persuasive messages in an attempt to increase consumers’ attention and processing of those messages. However, in five studies conducted across different experimental contexts and different content domains, the current research reveals that interruptions that temporarily disrupt a persuasive message can increase consumers’ processing of that message. As a result, consumers can be more persuaded by interrupted messages than they would be by the exact same messages delivered uninterrupted.
{ Journal of Consumer Research/Stanford Business | Continue reading }
art { Teppei Kaneuji, Ghost in the Liquid Room (lenticular) #9, 2014 }
