If not reason, then the devil
New research shows that, for most of us, the last experience we’ve had can be the defining one when it comes to taking a decision, coming at the expense of other experiences we’ve accumulated further back in time. […]
People’s natural inclination towards a ‘happy ending’ means that we often ascribe greater value to experiences than they are worth, say researchers, meaning that we end up overvaluing experiences with a final uptick over those that taper at the last minute, despite being of equal or even lesser overall value, and making our next moves on that basis.
Writing in the journal, they use the analogy of a three-course dinner: it has mediocre starter, a fine main, and an excellent dessert. This will be viewed much more favourably – and have much more weight in any future decision – than the inverse: an excellent starter and ending with a mediocre dessert, despite the fact that overall both experiences share equal value.
