‘It’s about a guy who acts like he knows everything and then comes back crawling on his knees, which has happened to me so many times.’ —Claire Boucher
An experiment was carried out in a French bar. A waitress briefly touched (or not) the forearm of a patron when asking him/her what he/she want to drink. Results show that touch increases tipping behavior although giving a tip to a waitress in a bar is unusual in France. The familiarity of tactile contact in France was used to explain our results.
{ International Journal of Hospitality Management | Continue reading }
