‘A great truth is a truth whose opposite is also a truth.’ –Thomas Mann
A disproportionate share of people choose spouses, places to live, and occupations with names similar to their own. These findings, interpreted as evidence of implicit egotism [the liking of things connected to the self], are now included in most modern social psychology textbooks and many university courses. […]
This paper re-evaluates evidence that seemed to show that implicit egotism can influence marriage, occupation, and moving decisions, finding that all existing evidence appears to be spurious.
