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In Study 2, we moved chairs together in Starbucks across the country so that they were partially blocking the aisle (n = 678).

People in northern China were more likely to move the chair out of the way, which is consistent with findings that people in individualistic cultures are more likely to try to control the environment. People in southern China were more likely to adjust the self to the environment by squeezing through the chairs. Even in China’s most modern cities, rice-wheat differences live on in everyday life.

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