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In 2016, the technology startup VidAngel offered a movie streaming service that empowered users to mute potentially offensive audio and cut potentially offensive video from Hollywood films. Copyright litigation forced VidAngel’s service offline in December of that year. But, in the preceding eleven-and-a-half months, VidAngel managed to transmit roughly four million filtered streams and, for each of them, to record not only which filters were applied, but also how many minutes of the resulting film each user then watched.
[W]e use the VidAngel data to study the market for filtered motion picture content. Among our findings are that video filters are primarily used to filter scenes involving intimacy, rather than those related to violence; and that, while the most common filtered audio is the word “f*ck,” users are even more likely to mute the words “Christ” and “dink.”
{ UCLA School of Law, Law and Economics Research Paper Series | Continue reading }
