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You’re that kid from the fan club. Brophy… Brody… Buddy?!… No, my name is IncrediBoy.

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I am currently ensconced in my plush executive hotel suite in an international location, ready to attend an international marketing conference.

Quite rightly, I’ve been given the VIP treatment because I’ll be one of the conference’s key speakers. At 3am on Sunday in the Herman Goerring Room, I will address a select audience on ‘Female Stereotypes in Advertising’. (They couldn’t have picked a better person, to be honest. I fucking love female stereotypes! I use them all the time!)

I’ll post more on that when I get back, but for now, I thought I’d shine a light on the real goings-on at events such as these.

What do the various attendees want from the event? What do they bring in terms of insight and skillsets? What do they hope to take away with them?

The answer to all those questions is nothing, fuck-all and diddly-squat. But here’s what they’ll actually be up to.

{ I am the client | Continue reading | via copyranter }

makeup { Zach Bowens }





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