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Evolutionarily minded researchers have hypothesized that women advertise their ovulatory status by wearing red or pink, but many of these studies have been based on relatively small samples of women who have self-reported their clothing choices, an unorthodox practice in the biological study of coloration. […] We found no evidence that women are particularly inclined to wear red or pink during peak fertility.

{ PsyArXiv | Continue reading }

related { our meta-analyses help synthesize the evidence that red enhances perceived attractiveness in romantic contexts }





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