Three quarks for Muster Mark!
In 2016, London-based DeepMind Technologies, a subsidiary of Alphabet (which is also the parent company of Google), startled industry watchers when it reported that the application of artificial intelligence had reduced the cooling bill at a Google data center by a whopping 40 percent. What’s more, we learned that year, DeepMind was starting to work with the National Grid in the United Kingdom to save energy throughout the country using deep learning to optimize the flow of electricity.
Could AI really slash energy usage so profoundly? In the three years that have passed, I’ve searched for articles on the application of AI to other data centers but find no evidence of important gains. What’s more, DeepMind’s talks with the National Grid about energy have broken down. And the financial results for DeepMind certainly don’t suggest that customers are lining up for its services: For 2018, the company reported losses of US $571 million on revenues of $125 million, up from losses of $366 million in 2017. Last April, The Economist characterized DeepMind’s 2016 announcement as a publicity stunt, quoting one inside source as saying, “[DeepMind just wants] to have some PR so they can claim some value added within Alphabet.” […]
Many of McKinsey’s estimates were made by extrapolating from claims made by various startups. For instance, its prediction of a 10 percent improvement in energy efficiency in the U.K. and elsewhere was based on the purported success of DeepMind and also of Nest Labs, which became part of Google’s hardware division in 2018. In 2017, Nest, which makes a smart thermostat and other intelligent products for the home, lost $621 million on revenues of $726 million. That fact doesn’t mesh with the notion that Nest and similar companies are contributing, or are poised to contribute, hugely to the world economy.
