‘How great a spectacle! But that, I fear, is all it is.’ –Goethe
This profession, at best, funnels the creative energy of young people toward selling chips and soda. At worst, it produces the friendly-faced masks corporations hide behind while committing egregious crimes–many of which got us where we are today. […]
“I Want to Do Something Creative,” “I Want to Be in a Creative Environment,” and “I Want to Pursue Art or Writing.”
To those with motivations like these, I would say do not go into advertising. And certainly do not fork over a ton of money to go to some ad school. Jesus. No. […]
I’m using Cheerios as a placeholder. Insert almost any brand. Although, having worked on the Cheerios account, and having seen the historical reel, I can safely say the Cheerios commercial has barely changed in 50 years. If you put a bee in a room with a bowl of O’s, a Cheerios commercial could self-assemble at this point.
It doesn’t take much creativity to produce this stuff. It certainly doesn’t require the throngs of people assembled to execute this type of garbage. I’ve sat in rooms of upwards of 12 people just to discuss a banner ad. Advertising doesn’t have an unemployment problem, it has an over-employment problem.
{ Jeff Greenspan | Continue reading | Thanks Tim }
