Behold, I make all things new
So, your research argues that TV advertising is about 15 to 20 times less effective than the conventional wisdom says […]
There are, not surprisingly, objections to this research. Especially from the marketing industry. For instance, they’ll point to the brand-building aspect of advertising: “It’s not just about short-term sales,” they’ll say. Or the game-theory aspect — that is, if you don’t advertise your product and your rivals do, where does that leave you? […]
eBay believed that for every dollar they’re spending, they’re getting 50 cents of net profits. And what we showed is that on average, they’re losing more than 60 cents on every dollar. […]
Google actually did a fascinating study not too long ago, which concluded that close to 60 percent of ads on the internet are never, ever even seen.
