‘Murder the Media’
The business challenges to launching a TV channel or other high-profile media property seem beyond the talents, resources and patience of Trump and his crew. This isn’t to predict that Trump won’t enter the media business, only to record that if he does, he won’t get very far. […]
Assuming that he can raise the hundreds of millions of dollars to stand up a competitive network—Trump has always preferred using other people’s money in his ventures—what sort of luck might he have in getting AT&T, Comcast, Verizon and other major cable companies to carry his new channel? He has no friends at AT&T […] Comcast doesn’t desire a new entry in the news market to go against its MSNBC property. As The New York Times noted in 2016, not even Oprah Winfrey, the queen of all media, succeeded in turning her personal franchise into a cable powerhouse. Can Trump do something the far-wealthier and much more appealing Winfrey couldn’t?
But let’s say Trump does the unlikely. If you think Fox has been distancing itself from the toddler-in-chief since the Biden victory, you can be assured that it will savage him when he poses a threat to its viewership and revenues. The same goes for the Trump-lovers at NewsMax and OAN. Trump’s better bet would be to buy NewsMax, something Trump allies flirted with in November, or even OAN. But again, doing so would draw the ire of Fox, where the majority of his followers currently park their TV sets.
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