‘Belonging is stronger than facts.’ —Zeynep Tufekci
In February, after reading a Reddit thread about Dogecoin’s potential, Mr. Contessoto decided to go all in. He maxed out his credit cards, borrowed money using Robinhood’s margin trading feature and spent everything he had on the digital currency — investing about $250,000 in all. […] The value of his Dogecoin holdings today? Roughly $2 million. […]
He is also emblematic of a new kind of hyper-online investor who is winning by applying the skills of the digital attention economy — sharing memes, cultivating buzz, producing endless streams of content for social media — to the financial markets. These investors, mostly young men, don’t behave rationally in the old-fashioned, Homo economicus sense. They pick investments not based on their underlying fundamentals or the estimates of Wall Street analysts, but on looser criteria, such as how funny they are, how futuristic they seem or how many celebrities are tweeting about them. […]
These investors, mostly young men, don’t behave rationally in the old-fashioned, Homo economicus sense. They pick investments not based on their underlying fundamentals or the estimates of Wall Street analysts, but on looser criteria, such as how funny they are, how futuristic they seem or how many celebrities are tweeting about them. Their philosophy is that in today’s media-saturated world, attention is the most valuable commodity of all, and that anything that is attracting a great deal of it must be worth something.
