the Bouba-Kiki effect
If you hear the non-words ‘Kiki’ and ‘Bouba’, you may be more likely to associate them with a spiky and a round object, respectively, rather than the opposite. This is a case of sound-symbolism, known as the Bouba-Kiki effect. Studies on four-months infants suggest that this effect might constitute a predisposed perceptual mechanism. we tested the Bouba-Kiki effect in domestic baby chicks
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