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Why had they chosen all that part? Not wholly for the smooth caress.

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I used to have cello lessons on Saturday morning. I would play a certain piece in front of my teacher and then she would give me a new piece to practice for next week.

Some weeks, I practiced for half an hour the following Sunday, then half an hour on Monday, the same on Tuesday, etc., so that when my next lesson would be up, I would have practiced for a total of three hours (6 days; half an hour each). And I usually would be able to play the piece in front of my teacher reasonably well.

Some weeks, however, I forgot about it altogether. By the time it was Friday, I would realize, “It’s my cello lesson tomorrow and I haven’t practiced at all yet!”

What I would usually do then is think, “I will just practice for three hours in a row now. That’s the same amount of time as half an hour each day for six days, and I am sure I will be fine.” But I never was. It never worked. I would be terrible, and my teacher’s ears would hurt for hours after she sent me away.

I couldn’t understand at the time how that was possible. Three hours is three hours, right?

Of course, as adults, we realize that our brain needs rest in between practice sessions. It needs to recuperate before you can put new information and skills into it, and the periods of “inactivity” are just as important as the practice itself. Practice sessions are much less effective if you don’t have the slow periods in between them.

Now, as an adult examining corporate strategies, I see that firms often fall into the same trap.In order to catch up with competitors, for instance, they enter new markets at double the speed, undertake twice as many acquisitions, or hire double the number of employees. But, unfortunately, it doesn’t work that way. Just like me practicing the cello, organizations need rest and time in between growth spurts to recuperate and digest the effort. Trying twice as hard does not mean you’ll get twice the benefits. There are limits to how fast you can grow, without starting to suffer from it.

We call this “time compression diseconomies” - a term coined by professors Dierickx and Cool from INSEAD.

{ Freek Vermeulen/Harvard Business Review | Continue reading }





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