Spell me how every word will be bound over to carry three score and ten toptypsical readings
It’s not hard to find frightening examples of malware which steals personal information, sometimes for the purpose of making it public and at other times for profit. Details such as names, addresses and emails are hugely valuable for companies wanting to market their wares.
But there is another class of information associated with networks that is potentially much more valuable: the pattern of links between individuals and their behavior in the network–how often they email or call each other, how information spreads between them and so on.
Why is this more valuable? An email address associated with an individual who is at the hub of a vibrant social network is clearly more valuable to a marketing company than an email address at the edge of the network. Patterns of contact can also reveal how people are linked, whether they are in a relationship for example, whether they are students or executives, or whether they prefer celebrity gossip to tech news.
This information would allow a determined attacker to build a remarkably detailed picture of the lifestyle of any individual, a picture that would be far more useful than the basic demographic information that marketeers use today that consists of little more than sex, age and social grouping.
Today, Yaniv Altshuler at Ben Gurion University and a few pals argue that the value of this data makes it almost inevitable that malicious attackers will attempt to steal it. They point out that many companies already mine the pattern of links in their data for things like recommender systems.
related { Many of the most popular applications on the social-networking site Facebook have been transmitting identifying information—in effect, providing access to people’s names and, in some cases, their friends’ names—to dozens of advertising and Internet tracking companies. | Wall Street Journal | full story }
image { Polly Morgan, Black Fever, 2010 | taxidermy crow wings, wood, wire }
