I’m so gifted at findin’ what I don’t like the most
We’d like to believe that most of what we know is accurate and that if presented with facts to prove we’re wrong, we would sheepishly accept the truth and change our views accordingly.
A new body of research out of the University of Michigan suggests that’s not what happens, that we base our opinions on beliefs and when presented with contradictory facts, we adhere to our original belief even more strongly.
The phenomenon is called backfire.
photo { Sandy Carson }
