‘If you aren’t rich you should always look useful.’ –Louis-Ferdinand Céline
The concept of trust is in many ways the connective tissue of society—governing everything from our personal relationships to our common use of currency.
Most, if not all, of the decisions we make every day rely on one form or another of trust. But what if our capacity for faith is simply the result of brain chemistry?
Economic researchers are uncovering the chemical triggers in our brains that spark feelings of trust—and using their findings to better understand how markets work.
installation { Francesco Fonassi }