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What is 357 times 289? No pencils allowed. No calculators. Just use your brain. (…)

The brain is, in the words of neuroscientist Floyd Bloom, “the most complex structure that exists in the universe.” Its trillions of connections let it carry out all sorts of sophisticated computations in very little time. You can scan a crowded lobby and pick out a familiar face in a fraction of a second, a task that pushes even today’s best computers to their limit. Yet multiplying 357 by 289, a task that demands a puny amount of processing, leaves most of us struggling.

For psychologists, this kind of mental shortcoming is like a crack in a wall. They can insert a scientific crowbar and start to pry open the hidden life of the mind. The fact that we struggle with certain simple tasks speaks volumes about how we are wired. It turns out the evolution of our complex brain has come at a price: Sometimes we end up with a mental traffic jam in there.

{ Discover | Continue reading }

photo { RJ Shaughnessy }





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