I understand about the food, Baby Bubba
Gamers, as video-game players are known, thrill to “the pull,” that mysterious ability that good games have of making you want to play them, and keep playing them.
Miyamoto’s games are widely considered to be among the greatest. He has been called the father of modern video games. The best known, and most influential, is Super Mario Bros., which débuted a quarter of a century ago and, depending on your point of view, created an industry or resuscitated a comatose one. It spawned dozens of sequels and spinoffs. Miyamoto has designed or overseen the development of many other blockbusters, among them the Legend of Zelda series, Star Fox, and Pikmin. Their success, in both commercial and cultural terms, suggests that he has a peerless feel for the pull, that he is a master of play—of its components and poetics—in the way that Walt Disney, to whom he is often compared, was of sentiment and wonder. (…)
What he hasn’t created is a company in his own name, or a vast fortune to go along with it. He is a salaryman. Miyamoto’s business card says that he is the senior managing director and the general manager of the entertainment-analysis and -development division at Nintendo Company Ltd., the video-game giant. What it does not say is that he is Nintendo’s guiding spirit, its meal ticket, and its playful public face. Miyamoto has said that his main job at Nintendo is ningen kougaku—human engineering. He has been at the company since 1977 and has worked for no other.
