‘The procedure which consists of endlessly finding some novelty in order to escape the preceding results is offered up to agitation, but nothing is more stupid.’ –George Bataille
The usual black bottom strip on those signs has been replaced by a colorful set of horizontal lines, evoking the aesthetic of the subway map. The transportation authority’s circular blue logo now sits atop the poster, astride a helpful “.info” to direct passengers to the authority’s Web site. The MTA worked with its longtime agency, Korey Kay Partners, the agency that created the “SubTalk” motto in 1993.
