New consumer research conducted by UK home insurer Esure provides insight into the way British consumers manage their household keys:

The average Brit owns or carries a total of nine keys but has no idea what at least three of them are for.

27% of those polled said that they own between 10 and 15 different keys, with a further 9% possessing 21 or more separate keys.

20% keep the keys to their old home after moving but only 30% change the locks when moving into a new home.

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drawings { Keith Haring }

pipeline | March 14th, 2011