Yo 50, who you got beef wit?
In all of negotiation, there is no bigger trap than “fairness.”
This chapter from the Negotiator’s Fieldbook explains why among multiple models of fairness, people tend to believe that the one that applies here is the one that happens to favor them. This often creates a bitter element in negotiation, as each party proceeds from the unexamined assumption that its standpoint is the truly fair one.
For a negotiation to end well, it is imperative for both parties to assess the fairness of their own proposals from multiple points of view, not just their instinctive one – and to consider the fairness of their negotiation procedures as well as of their substantive proposals.
