You say yes, they say no, everybody’s talking everywhere you go
…SCVNGR, a $100-million company that makes location-based apps to rival Foursquare and Groupon. (…)
Priebatsch is 22 years old. He’s also worth millions. And not just because he’s had a “Projects” folder on a hard drive since he was 8, made tens of thousands of dollars every month on a startup when he was 16, and dropped out of college after freshman year. He’s the man in charge because he sensed something three years ago that most of the rest of us did not: that a generation raised on video games would want to keep playing a game in real life. “I found out that basically the real world was essentially the same game as Civilization [an old computer game], just with slightly better graphics, maybe, and slightly slower.”
The story of SCVNGR begins with the story of Priebatsch and that game of Sid Meier’s Civilization. His aunt gave it to him when he was a kid, and its premise was simple: Build an ancient civilization strong enough to take over the world. Priebatsch, the son of a biotech entrepreneur and Morgan Stanley VP, was forbidden from watching TV, but could play on the computer. Spending hours with the game, he quickly became addicted not to conquering the world but conquering the game. “The fact that the game was designed by someone always made me think that someone had built it with their own biases,” he says, “I would essentially mine the game into a series of algorithms and know exactly what to do at any given time.”
Priebatsch, like an undergrad reading Marx for the first time, started to look at everything through this new worldview. “I have a much broader definition of game than most other people,” he says, explaining that games are just systems of challenges, rewards, and biases. After years of playing games, Priebatsch felt ready to actually build one.
{ Fortune | Continue reading | Thanks Tim }
“I’ve never felt threatened by Facebook. (…) Facebook has the most to lose because it has a history of altering its privacy policies and not doing the most to protect the privacy of its users,” said Priebatsch. “Facebook will be like Google, Microsoft and IBM before them – they’ve been dominant for maybe a year and I’d give them maybe four more years.”
related { 18 months ago, Groupon didn’t exist. Today, it has over 70 million users in 500-odd different markets, is making more than a billion dollars a year, has dozens if not hundreds of copycat rivals, and is said to be worth as much as $25 billion. What’s going on here? | Reuters | full story }
