Wherefore in our search for
In his book, Schwartz uses the terms “maximizer” and “satisficer” to describe how people make decisions. Maximizers will settle for nothing but the best. They endlessly research options and often second-guess the choices they make. Satisificers are content with selecting the good-enough option. Though they may research their options like maximizers, they eventually make a decision without worrying excessively about what better options might have been right around the corner. The problem with being a maximizer is that there is always a potentially better option that exists, and thinking about these other possibilities can be frustrating and nonproductive.
