‘From the cradle to the coffin underwear comes first.’ –Bertolt Brecht
The ad industry is quickly evolving into a new industry - one that won’t offer only the limited menu of services that’s attributed to it today. I’m not sure if this new industry should even be called advertising anymore, as the term itself can be an albatross to innovation. But whatever the name is, it’ll be even more exciting and productive than in its current incarnation.
When I invented the 4th Amendment Wear brand for my consultancy, I didn’t realize at the time that it would teach me such an important lesson about where we’re headed. (…)
It’s one thing to create an ad. It’s a whole other beast to invent new technology, create products using that technology, tap into social media, and orchestrate a marketing campaign to reach millions. (…)
While much of 4th Amendment Wear’s success can be attributed to the brand being in the right place at the right time, the truth is, all brands need to be.
{ Tim Geoghegan | Continue reading | 4th Amendment Wear picked up the Gold lion for Promo & Activation at Cannes. }
Heineken Star Player… (…) Whether this piece of work gets recognized at Cannes this week or not is not relevant or even important. What’s important is that it wasn’t the regular copywriter + art director duo who came up with the Idea. It was a combination of a Storyteller and a Software Developer who conceived it.
