There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Google knows the social train has left the station and there is a very slim chance of catching up with Facebook’s 750 million active users. However, Twitter’s position as a broadcast platform for 21 million active publishers is a much more achievable goal for Google to reach. (…)

While Facebook is not sweating about Google+, the threat to Twitter is significant. Google has the opportunity to displace Twitter if it gets publishers and celebrities to encourage Google+ follows on their websites as well as pushing posts to the legions of Google users while they are in Search, Gmail and YouTube. Google was turned down when it tried to buy Twitter for $10 billion, and now it is going to try to replicate it.

{ Social Beat | Continue reading }

photo { Jay Van Dam }

related { Invite your entire Facebook graph into Google Plus | Searching through other people’s photographs as soon as they’ve taken them is now possible thanks to a new search service. }

economics, google, social networks | July 1st, 2011