Come on down to Zookie’s, you’re in a suit of your dreams
Turns out that your name is more influential than you think.
Researchers found that the “speed with which adults acquire items [correlates] to the first letter of their childhood surname.”
This means that when it comes to purchasing goods, people with last names that begin with a letter closer to the end of the alphabet tend to acquire items faster than people with last names that begin with a letter closer to the beginning of the alphabet. They call it the “Last Name Effect,” and hypothesize that it is caused by “childhood ordering structure.”
In their words, “since those late in the alphabet are typically at the end of lines, they compensate by responding quickly to acquisition opportunities.”
photo { Louis Stettner, Rue des Martyrs, 1951 }
