For I am the size of what I see
This article looks at how previous practice of portraiture prepared the way for self-presentation on social networking sites. A portrait is not simply an exercise in the skillful or “realistic” depiction of a subject. Rather, it is a rhetorical exercise in visual description and persuasion and a site of intricate communicative processes. A long evolution of visual culture, intimately intertwined with evolving notions of identity and society, was necessary to create the conditions for the particular forms of self-representation we encounter on Facebook. Many of these premodern strategies prefigure ones we encounter on Facebook. By delineating the ways current practices reflect earlier ones, we can set a baseline from which we can isolate the precise novelty of current practice in social networking sites. (…)
Although a Velasquez portrait does not look much like a Facebook page, it fulfills many of the same functions. A portrait by Velasquez, hanging in the grand palace of Madrid, articulates an image of royal power and privilege to those permitted to view it, and thus reinforces the sitter’s right to certain prerogatives and respects.
