In 2006, two researchers – Janine Willis and Alexander Todorov – demonstrated that it only takes 1/10th of a second to form an impression of attractiveness, trustworthiness, competence and aggressiveness. Quite frighteningly, more time doesn’t make a difference – that 1/10th of a second’s impression merely becomes further cemented over the course of the first second.

And in fact, 100ms may be being generous – the same year Bar et al. demonstrated that consistent first impressions were made after 39ms. However, this latter study showed an opportunity for us to breathe a sigh of relief: impressions are not consistent on intelligence: because unlike attractiveness, trustworthiness, competence and aggressiveness, there is no short-term affect on survival from intelligence.

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photo { Erica Segovia }

psychology, relationships | October 17th, 2011