‘I’m not for violence, I’m for the redistribution of the violence we already have.’ –Malcolm Harris
According to my teacher, drivers with red cars had to pay higher insurance rates. Apparently this was due to the fact that people in red cars were more likely to speed. I’ve since learned that the relationship between red and speeding is actually a pervasive urban legend. Nevertheless, it piqued my interest in the association between color and behavior. Though red might not be associated with speeding, it has been found to relate to a variety of psychological processes and outcomes in both humans and non-human primates including dominance, competitive sports outcomes, achievement, and sexual attraction.
There is a large body of animal research showing that red coloration is related to testosterone levels and by extension to dominance and aggressive behavior. (…) One experimenter wore a red shirt, and the other wore either a green or blue shirt. Across conditions the monkeys disproportionately stole from the experimenter NOT wearing red – even if the “red” experimenter was female.
