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‘There’s no need to build a labyrinth when the entire universe is one.’ –Borges

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The researchers in charge of performing psychometric testing recently made an interesting observation: if they wear a white coat when interacting with the participants (and their parents), they receive more respect.

According to a study by Hajo Adam and Adam Galinsky of Norwestern University, it’s possible that our psych testers not only look more professional, but subconsciously feel more professional. In other words, the clothes may literally make the man (or woman).

{ Gaines, on brains | Continue reading }

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