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In this part of the city, there are neither sewers nor drains. In consequence, all refuse, garbage and excrements of at least 50,000 persons are thrown into the gutters every night.

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The scientists individually told each member of another group of randomly selected people, “I hate to tell you this, but no one chose you as someone they wanted to work with.” (…) the whole point of going through all of this as far as the students knew, was to sit in front of a bowl containing 35 mini chocolate-chip cookies and judge those cookies on taste, smell, and texture. The subjects learned they could eat as many as they wanted while filling out a form commonly used in corporate taste tests. The researchers left them alone with the cookies for 10 minutes.

This was the actual experiment – measuring cookie consumption based on social acceptance. How many cookies would the wanted people eat, and how would their behavior differ from the unwanted? (…) Why did the rejected group feel motivated to keep mushing cookies into their sad faces? (…)

The answer has to do with something psychologists now call ego depletion, and you would be surprised to learn how many things can cause it, how often you feel it, and how much in life depends on it.

{ You Are Not So Smart | Continue reading }





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