‘I’m looking for the face I had before the world was made.’ –W. B. Yeats
In 1927, Gestalt psychologist Bluma Zeigarnik noticed a funny thing: waiters in a Vienna restaurant could only remember orders that were in progress. As soon as the order was sent out and complete, they seemed to wipe it from memory.
Zeigarnik then did what any good psychologist would: she went back to the lab and designed a study. A group of adults and children was given anywhere between 18 and 22 tasks to perform (both physical ones, like making clay figures, and mental ones, like solving puzzles)—only, half of those tasks were interrupted so that they couldn’t be completed. At the end, the subjects remembered the interrupted tasks far better than the completed ones—over two times better, in fact. (…)
Your mind (…) wants to finish. It wants to keep working – and it will keep working even if you tell it to stop. All through those other tasks, it will subconsciously be remembering the ones it never got to complete. Psychologist Arie Kruglanski calls this a Need for Closure, a desire of our minds to end states of uncertainty and resolve unfinished business. This need motivates us to work harder, to work better, and to work to completion.
The Zeigarnik Effect that has been demonstrated many times, in many contexts – but each time I see it or read about it, I can’t help but think of (…) Socrates’ reproach in The Phaedrus that the written word is the enemy of memory. (…)
Ernest Hemingway telling George Plimpton in his 1958 Paris Review interview that, “though there is one part of writing that is solid and you do it no harm by talking about it, the other is fragile, and if you talk about it, the structure cracks and you have nothing.”
photo { Picasso, Le peintre et son modèle, 1914 }
