With the sound of your world
How does popularity affect how we judge music?
We tend to say we like what other people like. No-one wants to stand out and risk ridicule by saying they don’t enjoy universally loved bands, like The Beatles… unless they’re trying to fit into a subculture where everyone hates The Beatles.
But do people just pretend to like what others like, or can perceived popularity actually change musical preferences? Do The Beatles actually sound better because we know everyone loves them? An amusing Neuroimage study from Berns et al aimed to answer this question with the help of 27 American teens, an fMRI scanner, and MySpace. (…)
The twist was that each song was played twice: the first time with no information about its popularity, and then again, either with or without a 5 star popularity score shown on the screen. Cleverly, this was based on the number of MySpace downloads. This meant that the subjects had a chance to change their rating based on what they’d just learned about the song’s popularity. (…)
Berns et al interpreted this as meaning that, in this experiment, popularity did not affect whether the volunteers really enjoyed the songs or not.
