‘Our reason is always disappointed by the inconsistency of appearances.’ –Pascal
In every economic downturn some intrepid journalist pens a story about the “Lipstick Effect” – the tendency for women to buy more beauty products when the economy is in bad shape. In theory, the behavior is driven by evolutionary concerns. With fewer men able to offer the security of financial stability, women must enhance their beauty in order to deal with the increased competition.
photo { Anthony Suau }
