Trying. So. Hard.
Do rebelliousness, emotional control, toughness and thrill-seeking still make up the essence of coolness? […] Research has found the characteristics associated with coolness today are markedly different than those that generated the concept of cool. […]
The research is described as the first systematic, quantitative examination of what characteristics recur in popular understandings of the cool personality. […]
Participants in the study still appreciated the traditional elements of cool, such as rebelliousness and detachment, but not as strongly as friendliness and warmth.
