nswd



Your wife appears to be stronger than we imagined, Mr. Torrance. Somewhat more… resourceful.

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In a series of four experiments Milkman found that dealing with uncertainty exhausts self-control, and thus makes it more likely you’ll choose a “want” option (i.e. behaviors that are hedonistic, irresponsible, or aimed at short-term gain) over a “should” option (i.e. behaviors aimed at long term-gain.) […]

The study also hints at why habits are so important. If you get home from work and stop to think “will I go to the gym today?”, that uncertainty is already starting to sap your ability to control your gym-avoiding tendencies. But if you get home knowing you’ll go to the gym because you’ve gone on 23 consecutive Tuesdays, it will be easier to actually go.

{ peer-reviewed by my neurons | Continue reading }

art { Xu Zhen }





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