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‘We are far more like somebody watching ourselves than somebody in charge of ourselves.’ –Richard Wiseman

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So Wiseman has written a self-help book of his own, a collection of techniques built on findings from academic research in psychology.

Call it evidence-based self-help. The book is called 59 Seconds, for the time it’s supposed to take to practice each of the bits of advice Wiseman lays out within: Looking to seduce someone? Take your date to an amusement park or on a vigorous run, for research shows that attraction increases along with heart rate. Think someone’s prone to telling you white lies? Correspond more with them by e-mail, for research shows people are less likely to prevaricate when there’s a written record that could trip them up later.

{ Freakonomics | Continue reading | Interview }





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